By identifying you by name in more photos, the company would benefit partially-sighted or visually impaired users who might otherwise not be able to recognise you.īut those positives were, it must be said, at the bottom of the list – it really was a trade off of ads-for-visibility, as much as for anything else.
By finding you in other people’s profile pictures, the company could help to warn you about accounts where someone was impersonating you.Of course, Facebook also offered other reasons to turn this option on, notably that: Very loosely speaking, Facebook would actively help you keep track of your appearances on Facebook for free, if you allowed Facebook to promote its paying customers to you in return, based on recognising your face. That was a sort-of two way street, helping people who actively wanted to promote themselves on Facebook to help Facebook itself target them with ads. It referred to this process of learning to pick users out of crowds as constructing “individual facial recognition templates.”Īt the top of the list of official reasons why you might want to opt in was to “ind photos and videos you’re in so we can help you review or share content, suggest tags and provide more relevant content and feature recommendations”.
Find face for facebook software#
Once enabled, the company used images in which it already knew you appeared (or at least in which it assumed you appeared) in order to train its recognition software to identify you elsewhere online. (Or where you used to find it, depending on when you are reading this.) Settings & privacy > Settings > Permissions > Face recognition is where you find the option. To be fair to Facebook, the system has always been opt-in, meaning that the company’s servers never tried to guess which photos looked like you unless you turned the feature on yourself. We will shut down the Face Recognition system on Facebook as part of a company-wide move to limit the use of facial recognition in our products. Or is it a genuine attempt to disavow the sort of technology that gives both privacy advocates and cybersecurity experts the heebie-jeebies?Īs Facebook, or more precisely the new holding comany Meta, puts it:
Is it an admission that it simply doesn’t work very well?
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